One of Our Favorite South Florida Summer Fun Spots
Nothing Says Summer Fun More Than Candy and Ice Cream
About Jaxson’s Ice Cream Parlour
128 S. Federal Highway
Dania Beach, FL. 33004
DayngrZone.com is in transition! I’m updating content so stay tuned for what’s coming next.
While we were there we tried burgers, chicken fingers (of course), BBQ, fried mac and cheese and jalapeño grits. All of which were delicious. I’d never had grits before so I stepped outside my comfort zone, too.
Overall, I’d say lunch was a parenting win. The place was family-friendly with picnic-style tables, and rolls of paper towels to keep even the messiest of hands clean. Kids enjoyed it and so did the adults. We’ll definitely be back when we’re in the area.
If you’d like to take your turn at trying Shiver’s BBQ in South Florida, here’s where you can find them. Enjoy!
28001 S. Dixie Hwy
Homestead, Fl 33033
I love Pei Wei. Lucky for me, I have one in my neighborhood. Though the place is usually really great, the last visit wasn’t as good as it could have been. The food was great, service was fast but the place was super messy, there was no one cleaning tables, there were no napkins to be found and the booth seats were ripped. Ick!
I’m a huge social media enthusiast. I create and consume. When I go out to eat I snap photos to share on Foursquare and UrbanSpoon and I usually write a review or two when the mood strikes me. So, it was normal for me to comment on Foursquare about what my experience was during my last visit to Pei Wei in Miami Lakes. What was unusually surprising for me was that a few days later, Pei Wei reached out to me on Twitter to help make amends. Bravo Pei Wei! They apologized, noted my concerns and offered me a goodwill gesture.
Pei Wei gets it. They do social media right. They monitor their brand mentions and act upon the findings. They didn’t have to reach out to me but they did. It’s so hard to find good service anymore, so I wanted to make a point to write about this. The fact that someone at Pei Wei took the time to go the extra step and reach out to me AND listen to what I had to say made all the difference. I haven’t had a chance to get back to Pei Wei in Miami Lakes yet, but when I do I’ll be sure to follow-up with a post. Thanks again, Pei Wei! The ten-dollar gift card is appreciated.
So much mystery surrounds this iconic tourist destination. Pretty bizarre, isn’t it?
Shiver’s BBQ is a family-owned and operated restaurant in Homestead, Fl. It has been serving authentic hickory-smoked barbecue for over 60 years! Shiver’s specializes in slow-smoked meats such as baby back ribs, pork spare ribs, beef ribs, chicken, beef brisket, pork, and more.
I love me some perks! Klout’s done it again. This time, they’ve hooked me up with a Spotify account.
The award-winning music service that’s taken Europe by storm has landed on U.S. shores. Their first port of call: Klout HQ. Any track, any time, anywhere. Like any good concert, there are a limited number of early-access Spotify account invitations to share. Get yours now and let the music flow!
Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world. Basic functions such as playing music are totally free, but you can also choose to upgrade to Spotify Premium.
Do you have a Spotify account yet? Let me know in the comments below!
Disney and Klout invited me, along with a few select social media influencers, to an early screening of the new Winnie the Pooh movie before it hit theaters July 15, 2011. It was a pleasure to take my to children to their first big-screen adventure to the Hundred Acre Wood with everyone’s favorite bear. The movie was adorable and the perfect length for little kids. (Klout Disclosure Policy)
Charlie and Lola loved it and have a new-found appreciation for the Tigger, Pooh, and Eyeore stuffed animals they have at home.
I always enjoy working with Disney, public relations agencies and their teams, as a part of their blogger outreach and brand influencer campaigns.
Did you see Disney’s Winnie the Pooh yet? If you’re interested in seeing it or in learning more, visit the movie’s Facebook page at Facebook.com/WinniethePooh. We all had a great time and will probably add this movie to our home theater collection as soon as it is available.
As I’ve said on my About page, when I blog about something it’s because I want to, because it’s something I enjoy, I’m excited about sharing or something I think will be beneficial to my friends, followers and my online community. With that being said, I’ll link to this page whenever I share my Klout Perks.
I was given a free product or sample because I’m a Klout influencer. I was under no obligation to receive the sample or talk about this company. I get no additional benefits for talking about the product or company.
After 5 glorious days, I’m back from Boston, and the incredible digital marketing unconference, Social 2011!
This was such a great experience, I helped put together the conference panels and wrote their respective blog posts in my new position as a Community Manager at Radian6. You can read about those below:
All I can say is that this trip and the conference itself were amazing, tiring, exciting, exhausting, insightful and fun. I had the pleasure of meeting so many of the people I connected with as an early adopter on Twitter. Look closely and you may see some faces you recognize. I also had the pleasure of meeting Isaiah Mustafa, you know, the hunky, Old Spice Guy. Yes, he’s hunky in real life, too (and humble).
Have you ever been to a Social Media Unconference or Conference? If so, which one?
I traveled to Boston for Social 2011 and The Build a Better Campaign panel. Here are a few notes from the event and the panel.
Powerful campaigns deliver a message that resonates with your audience – they inspire, motivate and influence people to take action. Campaigns help you raise the profile of everything you do, from launching an application, promoting a product, driving donations to your charity or bringing a community together on your website. Today, a strong social media strategy can help you achieve almost overnight what used to take months in the good ol’ days. And, the tools you use can help place your campaign head and shoulders above the rest – think Facebook, FourSquare, Digg, Twitter, and YouTube.
But it’s not enough to just create an amazing campaign, not anymore. You need to do things that haven’t been done before or even take an old idea and put a new spin on it. Good strategy is born from research and insights – but how do you get there? Where do you begin?
One of the most important social media skills to exercise is listening – but you know that listening isn’t enough when it comes to social media. Let your brand’s customers, fans and influencers drive the conversation. Don’t ignore detractors or the competition either. If you want to build a better campaign, you’re going to need to take what you’ve learned from your community and put it into action. Your campaign should be a thoroughly researched and carefully crafted plan based on what you have learned – good and bad – from your community and it must be fully integrated throughout your organization.
During our panel Build a Better Campaign: Research, Plan, and Integrate, industry thought leaders Adam Keats, Senior Vice President, Interactive, Emerging and Social Media Marketing at Weber Shandwick; Cat Lincoln, Founder & Principal at Clever Girls Collective; David Wickenden, Executive VP & Senior Partner, Managing Director, Digital Integration at Fleishman-Hillard and Gemma Craven, Senior Vice President, Digital Influence at Ogilvy Public Relations Worldwide shared their experience on successful campaigns.
I also learned what social tools have helped shape successful campaigns and how communications professionals integrate listening data into their communications strategy. Plus, they answered questions like “How do I identify the right influencers and audience for campaign outreach?” and “What data and metrics are useful, and what could be misleading?”
What challenges are you facing when it comes to creating your campaigns? What questions would you ask these thought leaders?
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I traveled to Boston for Social 2011 and The Evolution of the Agency panel. Here are a few notes from the event and the panel.
Advertising and marketing, in some form or another, has been around for a very long time. In fact, the first newspaper advertisement, an announcement seeking a buyer for an estate in Oyster Bay, Long Island, was published in the Boston News-Letter back in 1704. I’m sure the folks at the helm of the Boston News-Letter never imagined a time when advertising would become as omnipresent as it is today.
So, on that note, I thought I’d give you a very brief – and admittedly jumpy – history of some key events in its evolution:
1867 – James Walter Thompson buys Carlton & Smith from William J. Carlton, paying $500 for the business and $800 for the office furniture. He renames it after himself and moves into general magazine advertising. Later, he invents the position of account executive.
1911 – For the first time in its history, P&G pays an outside agency, J. Walter Thompson Co., to launch Crisco, its new vegetable shortening.
1929 – American Tobacco Co. spends $12.3 million to advertise Lucky Strikes, the most any company has ever spent on single-product advertising.
1947 – JWT becomes the first agency to surpass $100 million in billings.
1963 – “The Pepsi Generation” kicks off the cola wars.
1976 – The Supreme Court grants advertising First Amendment protection.
1981 – MTV debuts with frenetic video images that change the nature of commercials.
1993 – The Internet becomes a reality as 5 million users worldwide get online.
There’s no need to point out that that last one was a game-changer. And from the 2000′s onward the brave new world of the internet fundamentally changed the way advertisers worked and what tools they used on the “get my product/service/company to the most eyeballs first – and keep it there!” playing field.
Which brings us to social media. Clearly, based on advertising’s long history, agencies and ad execs are extremely adaptable. Marketers and advertisers need to be at the forefront of what’s trending and what isn’t – and why. And they’ve been eager and early adopters of social media engagement and listening.
At Social 2011′s panel “The Evolution of the Agency”, we took a look at why social media, in all its forms, has become such a key element of agency strategy. Panelists Blake Cahill, Principal at Banyan Branch; David Armano, SVP, Social Business Planning & Integration at Edelman Digital; Jim Tobin, President of Ignite Social Media; Sean McDonald, Colony Master at Ant’s Eye View; and Slavisa Samardzija, Executive Vice President, Market Intelligence at Wunderman explored how they use social strategies and integrated planning to reach key targets and deliver real value to their clients. How agencies handle the unique challenges that social media brings on a global level, and what, if any, changes have to be made at the agency level itself, to integrate and successfully adopt social media strategies?
Social media has changed forever how we all do business. It has also changed the way customers view and respond to products and branding. It has, in some ways, made a smarter consumer, smarter than anyone back in 1704 could ever have imagined.
Has your agency evolved to become a social media agency? What do you think? Has social media impacted your work as a marketer, as a PR professional? Have you seen your clients change? And what does that mean to an agency? Has social media blurred the lines between traditional agencies? I appreciate your comments and questions.
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