You’ve Got to THINK When it Comes to Social Strategy
You’ve heard it a thousand times – sharing is caring, and when it comes to social media – it’s true. Make creating and sharing content a big part of your social strategy. What should you create and share? Let the acronym THINK be your guide.
Create and share content your community will find thoughtful and thought-provoking. Ask questions. Get their minds racing and show them that their opinions matter.
Create and share content that your community will find helpful. It could be information directly related to your industry – How To’s, FAQs or tips.
Create and share interesting and/or innovative content. Remember, it doesn’t always have to be brand related; maybe it’s a cause near and dear to your heart.
Create and share the things your customers and prospects need. Discount codes, coupons or even information – share whatever it is that your brand’s community would find beneficial.
Most importantly, share your knowledge. From webinars to whitepapers and everything in between, share brand and industry-related knowledge with your community.
If your plan is to be a brand that creates and shares great content and a brand people look to for great finds, then THINK must be a key factor in your social strategy. Remember, fight the urge to give clients and prospects the messages YOU want to share. You’ll do better by giving them content they can use to make their lives/jobs easier. They’ll love you for it. Build this into your overall social media plan, and let THINK be your guide.
Do You Use THINK When it Comes to Social Strategy?
What acronyms would you come up with to help brands be more relatable? What advice would you offer to organizations looking to use social media to solidify their customer relationships? Add your thoughts in the comments.