Social Isn’t Limited to Social Media — Take it Offline
Being social isn’t limited to social media, so take it offline, too. If you’ve been following me for a while, you know I’m a big believer in keeping the “social” in social media. Genuine connection transcends virtual boundaries and extends into the real world. Creating offline interactions can breathe new life into your social endeavors, offering unique opportunities for growth, community building, and authentic relationships.
Beyond promoting your brand, business, or organization, social media offers a powerful platform to foster meaningful connections among your followers. Take the initiative to bring these connections together physically by organizing meet-ups, tweetups, and other offline events. Facilitating introductions and encouraging interactions among community members strengthens your brand’s presence and enriches the lives of those involved.
It’s All About Relationships
Think of social networking the same way you think of networking offline. It’s all about relationships. People want to do business with people they know and support those they like. Therefore, just as networking offline plays a vital role in building professional relationships, the same principle applies to social networking. Attend industry events and local gatherings to meet your online followers face-to-face, nurture existing relationships, and forge new connections. These personal interactions will drive referrals to your social media channels and website, opening up a world of possibilities for collaboration and mutual support.
A platform like Eventbrite can help you find and share events to attend. Don’t stop there, though. Let your community know where and when they can find you by sharing this information on your website and blog.
Close the Circle
Once you return to the office, close the circle with all those great people you’ve met. Let them know it was great to meet them and thank them for chatting with you. Also, take a moment to think about projects you can work on collaboratively. When you genuinely take an interest in what others in your online community have going on, they’ll be more inclined to check in and see what you’ve got going on. Real connections help you to you feel more invested in people’s projects.
Cement these relationships by meeting routinely. If geographic restrictions bind you, pick up the phone, face-time, or meet online to connect. Face-to-face connections are lovely, but hearing someone’s voice is the next best thing when that isn’t practical.
Do you connect offline with the people you meet online? What’s one simple step you would add to help keep the social in social media? Let me know in the comments below.
Are you looking to make the most of social media for your blog, brand, or business? I’d love to help. Contact me, and let’s get started!