Powerful Tips to Rapidly Grow Your Email List

Powerful Tips to Rapidly Grow Your Email List

As small business owners or bloggers, we hear from many different sources about the importance of our email list subscribers. This blog post will teach you powerful tips to rapidly grow your email list.

Email subscribers can be someone just taking advantage of a freebie you provide, but it is also the perfect opportunity to turn that person into a raving fan of your blog and what you have to offer.

When starting with email marketing, knowing what to offer can be challenging to get people to sign up for your email list. During a recent conference I was gifted through the NC Blogger Network, I learned how to attract readers to your website so they sign up for your email list, where you can nurture them as potential customers.

The Most Important Thing to Grow Your Email List

This lesson is not new. In addition to the importance of email marketing for your business growth strategy, you must know your audience! Create a specific person (your ideal client) you’re writing to in all your content (website and social media) and your emails. With these helpful tips, get to know what your audience wants, needs, and buys. [See: How to Master the Art of Affiliate Marketing]

Create a Lead Magnet to Grow Your Email List

Lead magnets are freebies that attract readers to your site and encourage them to give their email addresses to you in exchange for the freebie. What topics do you blog about? What sorts of things would your readers find useful? Readers love checklists, printables, planners, ebooks, and challenges they can reference when needed. The freebies don’t have to be fancy or long; they have to solve your reader’s biggest problems quickly.

Here are some quick ideas to help you brainstorm ideas of your own.

• a travel blogger might offer a packing list checklist
• a food blogger might offer a pantry staples checklist
• a productivity blogger might offer a set of monthly calendars
• a health and fitness blogger might offer an exclusive workout routine ebook
• an organization blogger might offer a decluttering room-by-room guide
• a mom blogger might offer a menu-planning challenge

Why Challenges are Effective Lead Magnets to Grow Your Email List

A challenge is a series of daily emails you send to your readers to help them solve their problems step-by-step, encouragingly. So, in my menu planning challenge example, I might do a 5-day challenge whereon:

• Day 1 – I ask people to identify what their biggest struggle is with getting dinner on the table each night
• Day 2 – We look at different reasons why menu planning is important (it saves a ton of money)
• Day 3 – I give suggestions on quick and easy recipes my family loves and encourage people to find their own,
• Day 4 – I offer tips on getting dinner on the table fast even when I don’t feel like cooking,
• Day 5 – I offer a menu planning tool I’m an affiliate for or a menu planning product I created for sale.

Also Read: 4 Reasons You Need an Email List

Challenges are effective because they turn cold subscribers (who don’t open your emails) into warm subscribers (who open and click on your emails). Because they receive an email daily with the next step in their improvement process, it teaches them to OPEN their email and see what you have to say. Open rates are 40%+, whereas, without a challenge, email open rates are only 20-30%.

Grow Your Email List by Deciding on a Challenge

Tips to help you figure out what kind of challenge to offer our readers –

• Look at Google Analytics to see what posts are bringing people to your blog
• Look at your blog comments and social media posts to see what people are engaging with
• What do you feel like you are an expert in, what are you confident about, what do people ask you for help with in real life or on your blog
• What products are you excited about that changed your life?
• How can you encourage people to buy your affiliate products or the ones you’ve created yourself?

Elements of a Challenge

Essentials for running a successful challenge that your readers will sign up for and find valuable –

• Emails should be sent on sequential days, in a row…no skipping days in between!
• Email subjects should be identifiable, such as [Challenge Day 1] or [Challenge Day 2].
• Email content should be kept in a friendly tone
• Email content should contain a mini-lesson with a call to action (give them homework to do with an easy, actionable step they can finish in 10 minutes but will help transform their lives)
• Set up a Facebook group for the challenge where readers can share their struggles and wins and you can provide encouragement and advice to a bigger group.
• Have a clickable button with a picture to help promote the challenge
• Do Facebook lives in the Facebook group, the smaller group might help you get more comfortable in front of the camera.
• Create a pinnable image that leads straight to the challenge signup

Growing your email list does not have to be complicated. You can create something as simple as a checklist, tip sheet, or something more substantial like an ebook or a daily challenge to attract readers to give you their email addresses. Challenges are particularly fun ways to go deep into a topic that will help your reader solve a problem in their lives. By providing daily encouragement and advice, you become an authority on the topic, earn your reader’s trust, and turn them from readers into loyal fans.

Interested in learning more About DIgital MARKETING? 

I know finding the time to fit it all in is hard. But if you’re ready to learn something new on your own time, at your own pace, then you’ll love the courses I’m offering! You’ll find these online courses helpful for STARTING or GROWING your business, brand, or blog. I’ve been where you are, and these online courses will help your budding or established business become much more successful. Take a closer look at all the digital marketing courses.

Are you subscribed to my email list? Do you currently have a mailing list for your business? If not, grab my Growth Guide “10 Ways to Grow Your Email List” and start today!