October’s Hashtag Holidays

Hashtags can make your content more discoverable. To help you crush your social media goals this month, I’m sharing October’s hashtag holidays. These popular hashtags make great conversation starters, so work them into your content plan. Use them in your stories, reels, posts, and Instagram carousels to increase engagement, get discovered, and stay top-of-mind with your followers.

Start prepping your content now, creating your graphics or photos, and scheduling them in advance so you won’t have to scramble at the last minute.

What’s a Hashtag?

Before you begin using October’s hashtag holidays, it’s important to understand what a hashtag is and how to use them. These two articles will help: “What the Heck Are Hashtags and How Do I Use Them?” and “Using Consistent Hashtags for Your Business.”

Hashtags turn words and phrases into searchable links

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Here’s What You Should Know About Hashtags

The HubSpot Blog analyzed over 37 million Instagram posts to understand Instagram engagement. Here’s what they found:

Many of the most engaging hashtags were Reels or video-related.
Mid-sized hashtags that pull up 10k-200k posts often get better engagement.
Hashtags, Explore, and Profile are the top Instagram impression sources.
62% of marketers use four to nine hashtags in an Instagram feed post.
Instagram users add an average of seven hashtags to each post.
Only 1% of marketers use all 30 hashtags.
Posts with 11 or more hashtags perform best, followed by posts with four or fewer hashtags.
82% of marketers use hashtags as part of their Instagram strategy.
85% of marketers have a documented hashtag strategy for Instagram.
52% of social media marketers use hashtags and relevant keywords to optimize their social media accounts for search.
Marketers who use hashtags on Instagram are 23% more likely to say Instagram marketing was effective for their brand last year.
30% of marketers with a documented hashtag strategy say it’s effective.

[ Source: 601 Most Popular Instagram Hashtags in 2024 + Trends and Data ]

October’s Social Media Hashtag Holidays

Oct. 1 – #CoffeeDay and #InternationalCoffeeDay
Oct. 3 – #TechiesDay
Oct. 4 – #NationalTacoDay
Oct. 5 – #WorldTeachersDay
Oct. 10 – #WorldMentalHeathDay
Oct. 11 – #DayOfTheGirl
Oct. 14 – #DessertDay
Oct. 14 – #ColumbusDay
Oct. 16 – #BossDay & BossesDay
Oct. 17 – #GetToKnowYourCustomersDay
Oct. 26 – #NationalPumpkinDay
Oct. 28 – #NationalChocolateDay
Oct. 29 – #NationalCatDay
Oct. 31 – #Halloween

Hashtags allow you to categorize your content and make it more discoverable within social media platforms.

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October Is Also –

Domestic Violence Awareness Month
Breast Cancer Awareness Month
Women’s Small Business Month
National Cyber Security Awareness Month
National Bullying Prevention Awareness Month

What social media and hashtag holidays will you be celebrating this month? Were there others on your list I didn’t cover? Drop a comment and let me know! Save this blog post and share it with a small business owner or friend who could use these hashtags on their social media platforms.

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