Are you a Pinterest junkie? Do you want to bring in more traffic to your blog from Pinterest? Here are a few must-know Tailwind tips for bloggers just like you.
I received a free virtual ticket to the Blog Life University 2017 Conference as a member of the NC Blogger Network in return for sharing my conference notes and key takeaways. This post contains affiliate links as indicated by an asterisk.
Tailwind* is a Pinterest scheduling site that will help schedule your pins for when your potential followers are most active so that they repin your posts and hopefully stop by your blog for a visit.
There are several ways in which Tailwind can help you get more visibility on your awesome pins and Melissa Llado from Serendipity and Spice gives us some great tips on how to set Tailwind up for success.
Pinterest Tips About Group Boards
Group boards used to be all the rage and the way to get more visibility on your pins. That’s not the case anymore. If you are a group board junkie, you need to know a few things because those group boards might actually be hurting you.
- Make sure your group boards are well performing, active and niche specific.
- Use Tailwind’s Board Insights to determine the virality and engagement scores for each of your group boards. A score of 10 or higher in virality is a fantastic board, you want to keep those!
- If the virality score is low and does not improve over the course of the month (Board Insights only cover 7 days so you’d have to check this every week), leave the group board and move on.
- Even if your pin is well performing on your other boards, but the group board does not perform well, it will not appear in Pinterest’s Smart Feed.
- Don’t delete group boards that you created or your own boards.
- Don’t stay in a group board just because it has 500k followers, you want small group boards with like 20 other collaborators so your pins stand out more.
Tailwind Tips About Board Lists
Tailwind has a neat feature called Board Lists where you can add boards to a specific list to schedule a pin to multiple boards with just one click. Each list is for a different topic you might write about or pin a lot about. For example, I have board lists called Personal Planning, Books, Chronic Illness, Recipes, Kids Activities, and Gift Ideas. Under each topic are the boards I belong to, both personal and group. When I want to schedule a pin regarding one of those topics, I can simply select the relevant board list and my pin will be scheduled to all the boards in the list. Super easy!
Melissa has some other tips about using Tailwind board lists:
- Separate your personal board lists from your group board lists
- You can have multiple lists on one topic but keep about 15 boards on each list
- Your personal board list should be promoting your blog posts and top-notch content from other bloggers
- You can schedule to pin your post to 100 different boards but set the interval to at least more than 24 hours between pins.
Tailwind Tips About Tribes
Another fun and helpful aspect of Tailwind is their Tribes feature. Tribes are a group of pinners who share pins and repin other members’ pins. Usually, tribes have rules such as that the image is vertical (that’s what Pinterest favors) and that for every pin you leave, you have to repin 1 or 2 of other members’ pins. The great thing is that since these groups are often niche specific and the bloggers that join them already have a following, you are able to get your content in front of new potential visitors.
If you need a tribe, you can subscribe to my newsletter and get access to my exclusive resource library for subscribers which includes planners, printables, blogging tips and the special invitation to my Tailwind tribe.
I highly recommend trying Tailwind* for free and see how it can help you schedule your pins effectively to bring you more traffic to your awesome blog. Do you have a tip I should know about? Let me know in the comments below!