The blogging world is a crowded space. But hey, this world of ours isn’t a rock concert where we don’t mind being lost in the crowd.
Online we want the equivalent of a big neon sign pointed at us. Our reasons may all be different – to get a job, to get noticed by brands, to get more blog traffic – but our motive is the same: to get noticed. Let me show you five ways to do just that by improving your online presence.
1. Use the Same Profile Picture Across Social
Most people see hundreds of avatars in a day. Scrolling through a Twitter feed. Browsing Facebook. Finding projects on Pinterest they’ll never do. When you’re building up an online presence, help people quickly identify you. This is one of the simplest ways to do it.
A few tips when choosing a profile picture:
- Make it big enough to see your face. Crop your favorite picture of yourself down to just a headshot. Anything else is too small and doesn’t help others get as familiar with you.
- Faces make more of a connection than a logo. Speaking of faces, unless you have a good reason (you’re anonymous, co-own a blog, etc), ditch the blog button image and use a face instead.
- Use a picture that actually looks like you. Online connections often lead to offline ones, whether it’s meeting at a conference or a local meet-up. You want people to actually recognize you, not have to ask your Twitter handle before they say “ohhhhh yeahhhh I know you!”
I’m a marketing communications chick, For Dummies book author, sometimes designer and boy wrangler (don’t worry- I mean my two kids). I have a crush on social media, but I know when to put my phone down too. During my 13 year career in marcomm (that’s marketing communications), I’ve written content for numerous websites, managed creative teams and even worked on commercials with the late Leslie Nielsen. I currently work part-time as the Social Media Community Manager for a large natural beauty company.