How to Rock Your Mailing List
Ready to ROCK Your Mailing List? If you’re a business owner, marketer, or blogger looking to take your email marketing game to the next level, you’ve come to the right place. Building and nurturing an engaged email list is one of the most powerful strategies to connect with your audience, boost brand loyalty, and drive meaningful conversions. (I spoke about this in a past podcast episode.)
In this guide, I’ll share the tried-and-tested techniques to transform your email list from a mere collection of addresses into a thriving community of passionate subscribers. Whether you’re starting from scratch or seeking to revitalize your current email strategy, we’ve got you covered.
Get ready to discover the essential steps for growing your list, crafting captivating content that resonates with your audience, mastering the art of segmentation and personalization, and optimizing your campaigns for maximum impact. I’ll also explore the latest trends and best practices in the ever-evolving world of email marketing, ensuring that you stay ahead of the competition.
So, buckle up and prepare to unleash the full potential of your email list. Let’s explore how to build lasting relationships with your subscribers, provide value at every touchpoint, and ultimately achieve the remarkable results that will make you stand out in the inbox.
Why Do I Need to Have an Email List?
The first reason to get an email list is that you own the information. Facebook, Twitter, and Instagram may be your friends, but they are not loyal to you. They can shut you down tomorrow,, and if they do, you will lose all those āfansā and any access to them. Your email list, however, is yours. You own itāend of story.
Second, even if you donāt use it now, someday you may have a product you want to sell, an exciting new venture, or maybe a book. Whatever big news you have to share, sometimes a blog post wonāt do. You need another way to share the biggest and best news you have with your most loyal readers.
So here is how to ensure you get the biggest bang with your email list and newsletter subscription. This is more than just sending out your RSS feeds via email. Think bigger and grow your email subscription list!
Here is How to ROCK your Email List and Newsletter:
1 – Pick an Email Marketing Platform
Constant Contact is a wonderful product, but is not free ā and the price increases exponentially the more subscribers you have. MailChimp offers a free plan, and like Constant Contact, charges you based on your subscriber count. FloDesk is among the favorites of the power users and Mad Mimi is an oldie but goodie, too. See which platform best suits your needs and take it from there.
2 – Place a Sign-up Box Prominently on your Home Page
Using the widgets or HTML code function, put the sign-up box in a BIG IMPORTANT space on your home page. Ensure you fix the code so you donāt have a generic, bland call to action that says, āSubscribe to my email list.ā No, be bolder! Tell readers what they are subscribing to! Is it āSubscribe now for amazing DIY tips delivered to your inbox,ā or āAll the latest parenting news and humor sent to you directly,ā or āThe hottest fashion tips, trends, and outfits?ā Remind people what they are subscribing to and the unique value your emails provide. We will get into the fancy email pop-up boxes you can install later.
3 – Give Them Something Free
To rock your email list, give folks something for subscribing. I give subscribers lots of freebies like my Snack-Sized Strategies for Social Media Success or 30 Killer Calls to Action to Crush Your Marketing Goals. People keep a tight check on their emails today, but if you can give them something of value in exchange for them providing YOU something of value, itās a win!
4 – Donāt Spam
The reason why we all keep tight tabs on our email is that we get way too much of it! Be sure that your emails provide value. Donāt just send an email once a week because it is in your content calendar and it is “just what you do.” Emails should be interesting, worth reading, and full of information. Yes, drive folks back to your blog/website with tidbits they may have missed from your site, but also provide unique content that is available only via your email. It makes folks want to read and then keep reading. Unique, good content in your email will also make them want to share your email which will, in turn, drive more subscribers.
5 – Put Pictures in Your Emails
Include pictures! No one likes to receive an email newsletter with straight text. It isnāt visually stimulating. Be sure to include good-quality, interesting images.
6 – Donāt Make Your Email Marketing All About You
Sure, it is yours. You probably have essential calls to action you need your readers to take. If you send an email that is entirely about you and how amazing you are, you will lose people quickly. Be sure to provide them with content they want to read. For example, share posts youāve seen by others you loveāsupport and share industry-related news. Be sure to include all proper credits.
7 – Keep it Legal
If you capture email addresses, you must have a privacy policy. When people give you their email addresses, they trust you with valuable information. Please treat it with respect. Be transparent with subscribers about what you plan to do with their data. Can you sell the list? Will you? You must also give people an opt-out. This is automatic with any of the services mentioned above, but if you have any doubts, check to ensure anyone on your list can unsubscribe at any time. Of course, make sure you know the laws in your state or country. I’m not a lawyer and I don’t pretend to be one.
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What Would You Add to How to ROCK Your Mailing List
Do you have any tips for bloggers to ROCK their email subscription list? What would you add to this post?
If you enjoyed this article, youāll enjoy all the other blogging tips on this site!
Madison | Wetherills Say I Do says
I love this post!! This is something I’ve been trying to build up and I am sending out my first monthly newsletter this week– eep!! I’ve been focusing on things I can include that you won’t find on the blog like printables and other fun freebies! :)
Allison Barrett Carter says
Yay, Madison! Make sure I am on your email list!! I think I am, but doublecheck because I want to see!