No matter who you are, or what you write about, all bloggers need to compile an email list. We spoke on this in a past Blogging411 episode. It was a beautiful moment as Allison convinced Randy that this matters, Nikol was overwhelmed by the fact that Randy changed his mind. (Blogging411 is always surprising, if anything at all!)
The first reason to get an email list is that YOU own the information. Facebook, Twitter and Instagram may be your friend, but they are not loyal to you. They can shut you down tomorrow and, if they do, you will lose all those “fans” and any access to them. Your email list, however, is yours. You own it. End of story.
Second, even if you don’t use it now, some day you may have a product you will want to sell such as an exciting new venture, or maybe a book. Whatever big news you have to share, sometimes a blog post just won’t do. You need another way to share the biggest and best news you have with your most loyal readers.
So here is how to make sure you are getting the biggest bang with your email list and newsletter subscription. This is more than just sending out your RSS feeds via email. Think bigger and grow your email subscription list!
Here is How to ROCK your Email List and Newsletter:
Pick a service.
Constant Contact is a wonderful product but they charge – and that price goes up exponentially the more subscribers you have. MailChimp is free but doesn’t have quite the same flexibility. AWeber is among the favorites of the power users and Mad Mimi is quickly becoming more popular.
Place a sign up box prominently on your home page.
Using the widgets or HTML code function, put the sign up box in a BIG IMPORTANT space on your home page. Make sure you fix the code so you don’t just have a generic, bland call to action that says “Subscribe to my email list.” No, be bolder! Tell readers what they subscribing for! Is it “Subscribe now for amazing DIY tips delivered to your inbox” or “All the latest parenting news and humor sent to you directly” or “The hottest fashion tips, trends and outfits?” Remind people what they are subscribing to and the unique value your emails provide. We will get into the fancy email pop-up boxes you can install later.
Give Them Something Free
To really rock your email list, give folks something for subscribing. For us, we give anyone who subscribes to our email list our Ultimate Blogger’s Checklist. We remind folks that it has nearly 100 tips, tricks and links for bloggers of all levels. People keep a tight check on their emails today, but if you can give them something of value in exchange for them providing YOU something of value, it’s a win!
The reason why we all keep tight tabs on our email is because we get way too much of it! Be sure that your emails provide value. Don’t just send an email once a week because it is in your content calendar and it is “just what you do.” Emails should be interesting, worth reading, and full of information. Yes, drive folks back to your blog/website with tidbits they may have missed from your site, but also provide unique content that is available only via your email. It makes folks want to read…then keep reading. Unique, good content in your email will also make them want to share your email which will, in turn, drive more subscribers.
Put Pictures in Your Emails
Include pictures! No one likes to just get text. It overwhelms us and isn’t visually stimulating. Be sure to include good, quality, interesting images.
Don’t Make Your Email all About You
Sure, it is yours. You probably have important call-to-actions you need your readers to take. If you send an email that is entirely about you and how amazing you are, you will lose people, quick. Be sure to provide them content they want to read. For example, share posts you’ve seen by others you love. Support and share industry-related news. Be sure to include all proper credits.
Keep It Legal
Do you have any hot tips for bloggers on how to ROCK their email subscription list? Oh, and you have signed up for the NC Blogger Network email list, right?
Madison | Wetherills Say I Do says
I love this post!! This is something I’ve been trying to build up and I am sending out my first monthly newsletter this week– eep!! I’ve been focusing on things I can include that you won’t find on the blog like printables and other fun freebies! :)
Allison Barrett Carter says
Yay, Madison! Make sure I am on your email list!! I think I am, but doublecheck because I want to see!