40 Plus Social Media Statistics to Blow Your Mind

Still think Social Media is a fad? 72% of all internet users are now active on social media. It’s here to stay, and it should be a vital part of your marketing strategy. Your customers and prospects are online, and participating on social networks. You should be there, too. Still not sure if your business should get involved? These  facts and figures should encourage you to take a closer look at the power of social business -

  • 78% of small businesses attract new customers through social media. (Relevanza)
  • 85% of all businesses with a dedicated social media platform reported an increase in their market exposure.
  • The top 3 benefits of social media marketing are increased exposure (89%), increased website traffic (75%), and access to marketplace insights (69%) per small and medium business marketers (SMB). (eMarketer)
  • 87% of buyers say online content impacts their vendor preference and selection. (B2B Marketing Insider)

Social Media Comparison Infographic

social-media-networks

Infographic courtesy of Leverage New Age Media

Feel free to share the Infographic or download the printable PDF.

Did you know these facts about Facebook:

  • In an average week, there are over 645 million views of, and 13 million comments on, local business Facebook Pages.
  • 757 million daily active users on average in December 2013.
  • 1.23 billion monthly active users as of December 31, 2013.
  • Over 1 billion mobile monthly active users as of March 2014.
  • Users share 2.5 billion pieces of content each day
  • Approximately 81% of their daily active users are outside the U.S. and Canada.
  • 20% of all internet page views come from Facebook. (iMedia Connection)
  • 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook (University of Florida)
  • 95% of all social media-referred traffic to B2C websites is generated from just five social networks: Facebook, Twitter, Reddit, StumbleUpon, and YouTube.
  • 75% of that comes from Facebook alone. (Eloqua)

Did you know these facts about Twitter:

  • 560 million active users.
  • 241 million monthly active users.
  • 500 million Tweets are sent per day.
  • 5,700 tweets happen every second
  • 76% of Twitter active users are on mobile.
  • 77% of accounts are outside the U.S.
  • Twitter supports 35+ languages.
  • Vine: More than 40 million users.
  • 34% of marketers say they have generated leads from Twitter. (University of Florida)
  • 77% of Fortune’s Global 100 are on Twitter. (University of Florida)

Did you know these facts about Pinterest:

  • 70 million active users.
  • Users are 20% male and 80% female. (University of Florida)
  • 50% of Pinterest users have children.
  • 1/3 of U.S. Women use Pinterest (Mashable)
  • 69% of online  consumers have found an item they’ve bought or wanted to buy on Pinterest.
  • 25% of Fortune Global 100 companies have Pinterest accounts.
  • Largest opportunities are in decor, babies, recipes, wedding, and fashion.

Did you know these facts about Instagram:

  • 150 million active users.
  • Social sharing site all around pictures and now 15 second videos.
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to.
  • Most followed brand is MTV.

Did you know these facts about Google+:

  • 500 million registered users.
  • 48% of Fortune Global 100 companies are now on Google+.
  • 400 million active users.
  • Social network built by Google that allows for brands and users to build circles.
  • Not as many brands active but the ones that are tend to be a good fit with a great following.
  • Growing rapidly with 925,000 new users every day.

Did you know these facts about LinkedIn:

  • 300 million registered users. (Mashable)
  • 100 million registered users in the U.S. (Mashable)
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect.
  • 79% of users are 35 or older.

Want to Learn More?  Let’s Connect

What did you think about these social media statistics? If you’re interested in learning more about how you can use social media to meet and exceed your business goals, let’s connect to discuss how DayngrZone Media can help your business and brand today. Whether we work together or not, I hope my site and my experience are valuable resources for you. I look forward to hearing from you and getting to know you better.

 

Consider This, Before Making Social Media Connections

girl-guy-seatedYou’ve had a long, exhausting week and as you’re getting ready to shut your computer down for the evening you notice you’ve got new mail. Try as you might to resist, you decide to check it out, only to realize that you’ve got a handful of connect requests from the same person across several social media networks. An even closer look reveals they’re from someone you don’t really know.  To make matters even more awkward, there’s no note attached as to who this person is, or why he/she wants to connect.

Just because you’ve connected with someone a few times on a social network, doesn’t mean you really know that person. That takes time, and doesn’t always happen if you’re merely limited to connecting online.

We All Do It Differently

We all use our social networks in a way that is unique to us – one man’s right is another man’s wrong. Some people add anyone and everyone to their public Twitter account while keeping their Facebook profile private, connecting only with close friends and family. There are so many variations on how public or private we can be across social networks that it’s nearly impossible to know everyone’s individual comfort level. Sometimes we have clues showing us how open or closed someone may be to connecting, but most of the time it is a guessing game that requires us to take a chance.

Beating the Odds

If you are interested in connecting with people across social networks without looking like a bit of a cyber-stalker, let them know you’ll be reaching out and give them an out. Tell them you completely understand if they’re prefer to connect at a later date, no hard feelings. Let them know why you’re interested in connecting and if you haven’t been chatting with them long enough for them to know you well, give them a little information about yourself when you ask. Ask for what you want and you just might get it.

How Soon Is Too Soon?

We’ve heard that social media is a cocktail party, so if you were at a cocktail party and you just met someone would you follow them home? Probably not. Though some people might be flattered at the gesture and even find it endearing, many might be creeped out. The same could hold true for social media. This is not to say that you can’t connect soon after meeting, but it’s probably a better idea to take some time to get to know people before you reach out to connect with them across social networks.

Perhaps a better way to connect with the people you would like to get to know better is to invite them to connect with you instead. A simple status update, with a link, letting friends and followers know that you’re interested in connecting with them on Google+ (or your network of choice) is usually all it takes to start connecting the dots.

What’s Your Motivation?

The reasons you’d like to connect across platforms should really be about building relationships and providing value. Are there benefits to this? Absolutely! Ask yourself why it is you’re connecting, and be honest with yourself. Is it a numbers game or are you truly interested in getting to know the people you are reaching out to? Being authentic is an integral part of social etiquette so make sure that transitions over to your social media efforts as well.

Is there such a thing as connecting too soon? How comfortable are you in connecting with people you’ve just met? Do you connect with the same core group of people across multiple platforms or do you have a different community for each social network you’re on?

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