If you’re a non-profit, no one has to tell you that your playing field is getting crowded. While social media has changed how we communicate with each other, it’s also changed how messaging is received by a community and how quickly causes can go from niche to mainstream. It’s fair to say that social media has revolutionized philanthropy, and Social 2011′s panel Social Good Begins With a Strategy is going to explore how non-profits have broken new ground with little budget, a lot of heart and a sound strategy.
Our panelists – Geoff Livingston, Chief Marketing Officer for Zoetica, Sanjay Patel, Project Manager for Epic Change, Inc. and Andrew Daley, Principal for Common Sense NMS – will share their insight on how your charitable organization can seize the opportunities social channels are providing. Are social media strategies for charitable organizations that different from the for-profits? How do you fight cause fatigue? And with the farthest reaches of the planet literally at our fingertips, what steps can you take to cultivate interest in issues that often lie far outside the realm of most people’s reality?
This “social good” panel was created with you in mind, so we want to know what questions you’d ask. Has social media forced you to look at your non-profit in a new light? How can social media help increase brand awareness around your event or campaign? What would be beneficial for you to know when creating your strategy?
Stop by the Social 2011 website and then share your thoughts here.